Learning from Missteps, Serendipitous Market Events, and Wasted Opportunities in the Rapid Growth of New Technology Market Segments

Lance Hansche is the founder of Phoenix Technologies, the initial PC BIOS (basic input/output system). During his talk at Oceanit, he spoke about learning from missteps, serendipitous market events, and wasted opportunities in the rapid growth of new technology market segments. Phoenix Technologies built a virtual monopoly in BIOS products and services in the personal computer industry.