DragX is effective in pipelines at a fraction of the thickness of conventional coatings, while reducing pipe wall drag resistance, preventing corrosion, and reducing adhesion & deposition of unwanted debris and impurities.
A brand identity and packaging redesign project.
New brand identity for Beyond Drinks: cutting edge seltzer maker.
Year
2022
Services
Branding
Graphic Design
Packaging
Client
Beyond Drinks
Awards
Packaging Awards
EDPA Award
Oceanit has developed DragX as a novel surface treatment system for use in a variety of pipelines. Development was supported by the U.S. Department of Energy (DOE), U.S. National Energy Technology Laboratory (NETL), and the U.S. Environmental Protection Agency (EPA).
DragX utilizes nanocomposite technology to create a water & oil-repellant, low-friction surface – even on corroded, in-service pipelines. The surface treatment is applicable on long, in-situ pipelines and is scalable to any pipe diameter. DragX is effective at a fraction of the thickness of conventional pipeline epoxy coatings (2 mil), while imparting drag reduction, preventing corrosion, and reducing adhesion & deposition of unwanted debris and impurities.


Together, we worked hard to develop a unique brand. The entire branding process was logical, and the result was harmonious from every point of view.
The energy industry has embraced the numerous benefits found in using factory-applied, flow-efficiency coatings for pipelines. These benefits include increased efficiency & throughput, reduced pressure drop, reductions in power use for pumping, mitigation of corrosion on internal pipe surfaces, reduction in adhesion of debris & paraffin, and reductions in the cost of inspection, cleaning & maintenance.
Past coatings – both in-situ and factory-applied – have had issues with pot life after preparation (shorter than 45 minutes), extremely long curing times (up to two weeks), and required coating-thickness which impacts business and capacity (8 mil+). These properties have made the adoption of in-situ-applied epoxy coatings impractical for many pipelines. DragX eliminates these issues as well as the needs for costly inhibitors and injection of chemicals to assist in flow assurance.
DragX has strong adhesion, abrasion-resistance, no adverse effects on purity of the fluids being transported, and increases flow capacities at decreased pressure, even for de-rated pipelines.
Pantone® 1665 C
C3 M91 Y98 K0
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Pantone® 7720 C
C86 M40 Y8 K35
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Pantone® 7455 C
C94 M76 Y0 K0
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Pantone® 296 C
C5 M42 Y93 K0
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Through innovation
Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics. Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client. Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration.

