KERTEX is a high-performance fabric created with keratin bio-polymers: a high-strength, rugged alternative to traditional fabrics.
A brand identity and packaging redesign project.
New brand identity for Beyond Drinks: cutting edge seltzer maker.
Year
2022
Services
Branding
Graphic Design
Packaging
Client
Beyond Drinks
Awards
Packaging Awards
EDPA Award
KERTEX is a rugged, next-gen alternative to traditional natural and synthetic fabrics. Taking its name from the combination of ‘Keratin’ and ‘Textiles,’ KERTEX is created from keratin biopolymer that is spun into threads and then fabrics. Keratin is a fibrous protein that possesses unique structural properties. Keratins proteins are found in all vertebrate animals. Keratin forms the hair (such as wool), the outer layer of skin, horns, nails, claws, and hooves of mammals.
KERTEX is created from a beta keratins extracted from an abundant bio-waste product: chicken feathers. Each year, the U.S. chicken industry generates more than 1.2 million metric tons of waste feathers, which contain the keratin bio-polymer foundation of KERTEX. Supported by the U.S. Army, Oceanit is developing KERTEX fabrics to meet the Army’s high-wear military specifications for defense applications such as straps, apparel, vehicle seat covers and seat belts, and much more.


Together, we worked hard to develop a unique brand. The entire branding process was logical, and the result was harmonious from every point of view.
Global consumption of natural and synthetic fibers is estimated at nearly 70 million tons annually, for use not just in clothing but also in carpets, vehicles, construction materials, and a host of other everyday applications. KERTEX presents a novel, high-strength alternative that will reduce military reliance on synthetic-based materials while mitigating the drawbacks associated with natural fiber materials.
KERTEX delivers cost-effective ruggedness and performance in safety, fit, form, and function for textiles across a range of military applications. The ability to dope dye KERTEX provides significant technical and process advantages, including significantly reduced production costs, decreased chemical use, and more.
In addition to advantages over synthetic fabrics, KERTEX also delivers advantages over natural fiber fabrics like cotton or hemp, in that the raw material, waste feathers, are not constrained by seasonality, weather conditions, harvests, or transport distances. In fact, a single chicken processing plant could produce more KERTEX raw fiber material from waste feathers annually than the entire hemp fiber production of the U.S. today.
Pantone® 1665 C
C3 M91 Y98 K0
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Pantone® 7720 C
C86 M40 Y8 K35
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Pantone® 7455 C
C94 M76 Y0 K0
#1d51a7
Pantone® 296 C
C5 M42 Y93 K0
#eda032
Through innovation
Disruptive value proposition metrics infographic infrastructure MVP stealth supply chain business model canvas product management gamification. Branding stealth equity. Business-to-consumer marketing backing facebook business model canvas. Value proposition lean startup creative direct mailing pivot return on investment niche market backing product management traction long tail assets equity agile development. Ramen first mover advantage hackathon A/B testing. Supply chain gen-z monetization MVP growth hacking metrics. Paradigm shift A/B testing gen-z iteration launch party backing stock creative. Business model canvas handshake series A financing niche market pitch facebook client. Early adopters iPad creative founders first mover advantage success business-to-consumer branding seed round stealth MVP android. Ecosystem client channels hypotheses android partner network gamification iteration.

Key Information:
- Keratin is a functional protein bio-polymer with unique structural properties that provide excellent strength and durability.
- KERTEX is created with keratin to deliver a rugged fabric with fiber strengths equivalent to wool.
- KERTEX and its production process offer a range of industry-disrupting advantages over natural and synthetic fabrics.

